CES 2020 has not officially started yet, but Samsung has made known to the world some of its latest bets in the world of SmartTVs. The Q950, the South Korean manufacturer’s “crown jewel”, is its new QLED 8K television with an almost “infinite” screen that comes with the promise of a more immersive viewing experience.
The Q950 has a frame of only 2.3mm thickness. According to Samsung, the fact that the screen occupies 99% of the TV allows for an “infinity” effect and a more immersive viewing experience.
For Samsung, the bet on the 8K is not something recent, because in the 2018 edition of CES the manufacturer had already unveiled the television Q9S, an ultra high definition resolution model that uses artificial intelligence to improve picture quality. Also at IFA 2018, the company introduced Q900FN, a TV that supports native 8K content and also uses AI to upscaling images at lower resolutions.
In the Q950, the big change lies in the frame around the TV, which is almost nonexistent, only 2.3mm thick. According to Samsung, the fact that the screen occupies 99% of the TV allows to create an effect of “infinity”, and when the viewer is at a viewing distance of 4.5 meters, the frame is barely noticeable.
The TV is only 15 millimeters thick, and underneath the hood has an 8K processor that not only lets you display native content in ultra high definition resolution, but also uses AI to improve picture quality at lower resolutions. . In addition, through Adaptive Picture technology, the TV adapts the brightness of the picture according to the conditions of the space you are in.
But that’s not all: to put “smart” in “SmartTV”, the Q950 has the integration of Bixby, Samsung’s smart assistant, as well as Amazon’s Alexa and Google Assistant. In the sound department, the TV also features smart speakers that, through Object Tracking Sound +, make the sound experience more immersive.